Brand strategy and key visual design for a commercial complex in Shanghai, which focuses on the concept of Urban Retreat. To re-interpret the idea behind this brand, we took a dive and deconstructed the different flows of Urban Retreat:

- Change of location/environment - "Flow of People"

- Experience a different era - "Flow of Time"

- Switch of Mentality - "Flow of Mindset"

- Transformation of spirit - "Flow of Energy"

Urban Retreat is a multi-dimensional flow that goes from interna to external, from physical to spiritual. It’s not only the change within space and time but also the state of mind.

To REtreat, REflect, REcharge, then REturn:

Retreat is not a single verb but a whole process. Leading with the action of actively withdrawing from something/somewhere, to reflect on oneself, then recharge the soul and body with new findings, and ultimately returning to the norm better than ever.