A collaborative project focusing on strategy design and branding for a local halfway house - Tidewater. We strategized a integrated experience of community, explores the possible ways to bring residents together and hope they can help each other go through rehabilitation while discovering themselves and achieving their best potentials.

This project focuses on the user experiences both online and offline. Other than designing the strategies for the operation of the halfway house, we also designed a digital platform to enrich the experience and to influence a wider range of audiences.